CLV Calculator (Customer Lifetime Value)

Estimate lifetime value per customer with LTV:CAC ratio.

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See how it works

Watch a quick simulation of this tool in action — no file needed.

How to use CLV Calculator (Customer Lifetime Value)

Follow these steps — everything happens instantly in your browser.

  1. 1

    Step 1. Enter the average purchase value.

  2. 2

    Step 2. Set purchases per year (frequency).

  3. 3

    Step 3. Set customer lifespan in years.

  4. 4

    Step 4. Enter your CAC and gross margin %.

  5. 5

    Step 5. See CLV and the LTV:CAC ratio.

Why use this tool

Frequently asked questions

Everything you might want to know about clv calculator (customer lifetime value).

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